The life of British Porn Kingpin Paul Raymond depicted in the film ‘The Look of Love’ is set to premiere on March 8, 2013.

Comedian/Actor Steve Coogan will be portraying Raymond in the biopic. Coogan told EmpireOnline.com: “It’s a very British story about an eccentric character at then centre of pivotal events in British Culture.”

The British Comedian continued, “I love the film. It has that strange combination of comedy and tragedy…Oh and there’s lots of naked ladies in it too!”

Raymond, who was called the ‘King of Soho’ for his shrewd real estate deals, founded many adult magazines, which included Mayfair and Club International.

Veteran director Michael Winterbottom who directed 24 Hour Party People, helmed the release.